Friends of Little Sài Gòn

Friends of Little Sài Gòn needed a more strategic and sustainable approach to communications, audience growth, fund development, and cultural storytelling. I built new marketing systems and content workflows, managed the organization’s marketing coordinator, and worked closely with leadership and board members to align communications with organizational and fundraising goals. I also managed the production of photography, video, graphics, email, and social content rooted in the organization’s mission.

As part of this work, I proposed, planned, and executed the organization’s first fundraising dinner, leading the campaign’s marketing and communications from concept through promotion. The event raised 240% more than its $10,000 goal. Within my first 12 months, the organization’s social following also grew from 2,100 to 4,300, while engagement increased by 320%.

I also created the branding and creative direction for the Seattle to Saigon: 50 Years After the War documentary film, helping guide the project’s narrative and visual direction in collaboration with the production team and community stakeholders. The film extended the organization’s cultural storytelling beyond traditional marketing, preserving community history and creating a meaningful platform for reflection, connection, and public engagement.

Together, this work strengthened Friends of Little Sài Gòn’s public presence, expanded its fundraising capacity, elevated its creative output, and built a stronger foundation for long-term community engagement.