California State University Channel Islands

California State University Channel Islands launched a multiyear, $100,000+ admissions and retention initiative centered on student success, equity, and institutional storytelling. My role was to develop authentic campaign narratives that could support university priorities while representing the lived experiences of its community. I worked directly with students, faculty, alumni, and senior leadership to gather perspectives, identify shared themes, and manage storytelling from concept and writing through production and delivery. The resulting campaign created a cohesive body of films aligned with the university’s rebrand and gave the institution a more human, inclusive way to communicate with both prospective and current students.