Lake City Business Alliance

As Lake City Business Alliance transitioned into an independent nonprofit, it needed a clear identity, stronger communications infrastructure, and a consistent way to engage local businesses and residents. I helped shape the organization’s brand, voice, messaging, content strategy, website, newsletters, campaigns, and community outreach systems from the ground up. The result was a recognizable and credible organization with a consistent way to communicate its mission, promote local businesses, mobilize residents, and strengthen relationships with community partners. The systems I created gave LCBA a scalable foundation for ongoing programs across business support, advocacy, and community building. That strategy also translated into direct participation: the organization’s first neighborhood cleanup brought together 20 volunteers who collected 15 bags of trash, turning communications into visible community action. Today, LCBA has a stronger platform from which to grow its audience, deepen trust, and establish itself as a central connector in Lake City.