I have supported the Lake City Business Alliance from its earliest stages, helping shape the organization’s brand, voice, communications strategy, and public presence as it grew into an independent nonprofit. My work has included building marketing systems, developing campaigns and content, producing newsletters, supporting community events, and creating stories that connect local businesses, residents, and partners. Today, I continue to lead communications that strengthen community engagement, increase visibility, and help LCBA advance its mission of building a thriving, connected, and welcoming Lake City.